
How does a Southern California based hamburger restaurant become the world's largest corporation? Additionally how did it overcome the culture barrier? Since its start in San Bernardino, California in 1940, McDonald's has now grown to 31,000+ restaurants worldwide. "With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life." 1971 was the first introduction of McDonald's in the Asian market - Tokyo, Japan.
McDonald's is also referred differently depending of what region of the world you are in. For instance, McDonald's is referred to as Mickey D's in the United States and Canada. Mak-Dak in Russia, Maccer's in Ireland, and Mac in Portugal and Brazil. Facinatingly, McDonald's is referred differently depending on what location you are in Japan. Makku in most of Japan, but can also be referred to Makudo or McDo in the Kansai region.
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A possible reason for McDonald's success internationall could be its varying products depending on which country you reside.
linkChina - Chili Garlic sauce, Crispy Chicken Wings, Chicken Thigh Fillet Burger
linkHong Kong - Shogun Burger, Mushroom Burger, Rice Fan-tastic
linkSouth Korea - Bulgogi Burger, McBongsoo, Affogato
Japan - Chicken Katsu Burger, Gratin Korokke Burger, Green Tea Milkshake, Ebi Filet-O, Teriyaki McBurger, Ume Nuggets, Salsa Burger, Tamago Double Mac
linkThailand - Samurai Pork Burger, Rice Patties with Jasmine Rice, Caribbean Shrimp Burger, Papaya Salad Shaker