Domo, the japanese stop-action critter who hit the American shores last year during Target's Halloween promo is now getting a new job at 7-Eleven this fall season. From collectible Slurpee cups filled with Fuji Frost by Fanta, and Slurpee character straws to hot dog containers, coffee cups and exclusive Domo Attack Energy drink.

The goal by 7-Eleven is to attract character fans between the ages of 16 and 24 years old with collectible Slurpee cups and straws. The promotion marks a new direction for 7-Eleven stores, which typically tags its campaigns with big summer movies. Domo campaign is unique because it is underground and you have to be in the know.

Domo character, created by Japanese illustrator and director Tsueno Goda began in 1998 as a mascot for the Japanese public television station NHK and was supposed to run as a six-month campaign, but his popularity with viewers kept Domo going. Domo achieved pop culture super-status through user-generated content and thousands of viral videos on popular websites such as YouTube, Facebook and Flickr. Link , Link