With the announcement of Pepsi Shiso in Japan in recent months, Coca Cola, the cola leader in Japan is not letting this product be outdone and is creating its own take. In stores June 8, 2009, Coca Cola released Coca Cola Plus with Catechin, which is full of antioxidants (catechin) and has a slight green tea aftertaste. The target audience is health-conscious young women in their twenties and thirties.
"We wanted to cater to people who are looking for something that tastes good but is also good for health and beauty," said Coca Cola (Japan) Co. spokesman Katsuya Sato.
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