The Reign of the Rooster Sauce

Huy Fong Sriracha sauce, the Thai-inspired hot-pepper sauce famous for its dominant white rooster against the backdrop of the bright red sauce bottle. Quite possibly, the Sriracha sauce tastes great on everything has taken the following in recent years, even to the extent of having devoted fans. 

Despite its popularity, the origins are not very well known. David Tran, after seeking an Asian inspired alternative to Heinz ketchup, created of the sauce in Los Angeles in the early 1980s. The name of his company, Huy Fong was the name of the freighter he took while escaping post-war Vietnam. 

"The lure of Asian authenticity is part of the appeal. Some American consumers believe Sriracha to be a Thai sauce. Others think it is Vietnamese. The truth is that Sriracha, as manufactured by Huy Fong Foods, may be best understood as an American sauce, a polyglot puree with roots in different places and peoples." Link


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