Skin Whitener Controversy

Posted at 9/14/2009 08:09:00 PM

Cosmetic advertisements shown in India which originally targeted to women are now targeting men with campaigns aimed at skin color. "These commercials are sending a not-so-subtle message to men in Asia: Get whiter skin, and you'll get the girl and the job of your dreams" With well known brands such as Nivea and Garnier, skin whiteners are becoming all the rage for men. Sales for skin whitening products have increased more than 100 percent in rural India. 

In countries where the majority of people have brown skin, some are calling these advertisements racist and objectionable. Product makers say they are simply providing the public what it wants. When it comes down to it all, the power is in the hands of the consumer. It is their sole choice whether to believe the commercials they see are true. Link

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